Lose 2-3 dress sizes in 13 weeks — without shame spirals, broken promises, or starting over next Monday.

The Midlifestyle Method is the only brain-based weight loss program created for emotional eaters in midlife. Rewire your habits. Regulate your hormones. Finally feel like yourself again.

Fadila Aruci – Founder

I lost 34kg in 2023. Now I’m losing the final 15 — and documenting every step.

Most programs show you what worked for someone else, years ago. Mine shows you what’s working right now.

In 2023, I lost 34kg by reshaping my habits and healing emotional eating. But after that? I paused. I reflected. And I realised something was missing: a way to make those changes stick for life.

So in 2025, I committed to losing the final 15kg — and documenting the entire process. Not just my weight, but the routines, emotional resets, and mindset shifts that actually keep me consistent.

You don’t need another weight loss plan. You need someone walking beside you — step by step, struggle by struggle, win by win.

That’s what this is.

You’re not undisciplined. Your brain is in survival mode.

If you’ve ever felt like staying consistent is impossible — even when you want to lose weight — it’s not because you’re lazy, weak, or broken.

It’s because your brain is designed to override logic when emotions, stress, and cravings take over.

One side wants peace. The other screams for sugar. This is your brain on emotional eating.

There are two brain types when it comes to weight loss:

  • Type 1: Controlled Brain – Thrives with structure and predictability. Can follow a plan when things feel calm — but still struggles without support.

  • Type 2: Survival Brain – Knows what to do, but panics under pressure. Emotional eating, shame spirals, and inconsistency feel impossible to escape.

Most programs are built for Type 1.
The Midlifestyle Method is the only one built for both.

Press play. Follow along. Watch it work.

This isn’t a course to complete. It’s a method you live inside — one step at a time.

  • ✅ New content unlocks daily so you’re never overwhelmed or behind

  • ✅ Each day includes follow-along routines: meal prep (weekly), movement, emotional resets, and mindset shifts

  • ✅ You watch me do it too —  side by side

  • ✅ 24/7 AI coaching supports you when cravings or setbacks hit

  • ✅ No calorie counting or overthinking — just structured, repeatable progress

Dumbbell Exercises for strength so you can carry your own shopping or your grand babies.

Stability Exercises for flexibility so you can reduce stiffness and keep joints and muscles loose.

Facial Exercises for tone so you can maintain a youthful glow without invasive treatments.

Emotional Reset for self-awareness so you can break free from emotional eating.

Weekly Meal Prepping for ease so you can stay on track without thinking about what to eat next.

You’re not broken. You’ve just never had a method built for your brain.

The Midlifestyle Method is for women who’ve tried everything, blamed themselves, and carried the guilt for years. You’re not the problem — your brain just never had the right kind of support.
Most plans leave you to figure it out alone.
I don’t. I’m walking beside you, every day.

What's Inside the Midlifestyle Method

Here’s everything you get inside the Midlifestyle Method.

Do-It-With-Me
Daily Video Routines

Get 330+ hours of daily video routines over 13 weeks, you’ll feel motivated, inspired, and never feel alone as we meal prep weekly, do daily dumbbell workouts, stability stretches, facial exercises, walking, plus more.

Real-Time
Inspiration

Watch my authentic weight loss progress unfold week-by-week where I share the daily data so you know what to expect and never feel defeated. By seeing real results weekly, you’ll be inspired to create your own, too.

Heal Emotional
Eating with AI Support

Get 45+ hours of time-leveraged, audio coaching over 13 weeks on walks to heal emotional eating, find purpose, and gain confidence. Deepen insights at home with guided exercises, prompts, and 24/7 AI support when you need it most.

No Overwhelming
Decision Fatigue

No calorie-counting, no fasting, no shakes. Just a brain-friendly approach to eating whole foods…protein, fibre, carbs, & healthy fats.

Community
Connection

Join our Midlifestyle community, where support and encouragement keep you super motivated and accountable every step of the way.

Weekly Live
Group Calls

Live group calls to celebrate wins, share reflections, and stay connected to progress that sticks.

A Complete, Step-by-Step
Emotional Eating Weight Loss Roadmap

Guiding you through every step from setting up your routines to mastering emotional eating triggers, to becoming your best version of health and happiness. Do it with me, using the tools to deepen your breakthroughs. No guesswork, just a clear path to lasting weight loss and your Midlifestyle Fit for Purpose!

Your most powerful investment isn’t the money. It’s deciding you’re worth it.

We open enrolment once per month to new members. When you join today, you’ll get full access to the 13-week Midlifestyle Method.

Enrolment Fee (one-time only)

$289

Monthly Membership

$89/month

✅ Includes:
– Daily follow-along video routines
– 24/7 AI coaching + emotional eating support
– Weekly group connection calls
– Lifetime access to everything released during your 13 weeks

Here's How to Secure Your Spot

1

Purchase Your Membership

Make your one-time Enrolment Fee payment and first Monthly Membership payment (auto-renews each month) to unlock the 13-week follow-along program.

Start building habits that make weight loss feel easier: rewiring your brain, resetting hunger cues, and breaking the emotional eating cycle for good.

2

Check Your
Email

After signing up, you’ll get a welcome email with:

  • Your login details
  • Access to your daily drip-fed video routines
  • A Prep Guide with everything you need to begin (Week 1)
  • A 12-Week Progress Tracker to record daily habits, progress photos, and body measurements

3

Review Your
Prep Guide

Review your Prep Guide to get started with confidence.

You’ll receive:

  • A food plan to ease you in without overwhelm
  • A list of basic equipment for your daily routines
  • Practical guidance on setting up your day for success

You won’t just watch a video. You’ll have structure in your hands.

These are the tools that keep you anchored, focused, and consistent — especially on the hard days.

This isn’t about weight.

It’s about who you’re becoming.

“You’ve built a beautiful life. And you’re carrying a quiet grief for the woman you thought you’d become.”

Fadila Aruci

Let her come alive.
We’re doing this together.

What women are saying after just reading the emails...

Real words from women who’ve finally felt seen, understood, and ready to change. If this sounds like you, you’re in the right place.

“Thank you so much for your mind-blowing explanation. You completely captured how I feel every day — panicked and stuck in survival mode.”

— Email subscriber of the Midlifestyle Method, Day 5

“I’m 44 and I emotionally eat for comfort and out of habit. Then I feel guilty and hate myself for it…which only makes me eat more. For the first time, I feel hopeful that I can break this cycle.”

— Email subscriber of the Midlifestyle Method, Day 1

“Thanks to menopause, I’ve lost a lot of my ability to cope with difficult emotions. I’m not just looking to control food — I’m looking to feel like myself again.”

— Email subscriber of the Midlifestyle Method, Day 2

“I want to rewire my brain. To stop snacking. To stop that evening panic and finally feel calm. I’m 70, 10 kg overweight, and I don’t have time to waste. I want to build strength to get me through old age.”

— Email subscriber of the Midlifestyle Method, Day 1

FrequentlyAsked Questions

It’s a 13-week, real-time, follow-along weight loss journey specifically designed for midlife women (peri- or post-menopause) who are emotional eaters and may also struggle with ADHD or neurodivergent challenges. Each day, you simply press play and follow along with me through guided exercises, meal prep, emotional resets, facial toning, and more. No decision fatigue, overwhelm, or complicated planning.

Most diets fail because they overload you with information without a clear path to follow. The Midlifestyle Method eliminates this overwhelm by giving you daily, actionable routines that tackle emotional eating triggers in real-time, combined with accountability and support. It’s designed specifically for those who struggle with consistency, impulsivity, emotional eating, or overwhelm. You simply follow along day by day, no going back and forth searching for where you left off.

While the program is specifically tailored for emotional eaters, it’s equally effective for anyone who struggles with overwhelm, consistency, or decision fatigue around weight loss and that, generally, includes people with ADHD or neurodivergent challenges. The structured daily follow-along videos remove the barriers that usually derail success.

You’ll need approximately 60-90 minutes per day (you won't be doing everything everyday), which includes strength training, stability exercises, walking, facial toning, emotional reset work, meal prep weekly, and mindset work.

Everything is streamlined and simplified to fit easily into your life. For context, you'll be able to listen to me coaching you during some of the routines, especially the walking routine. So, rather than sitting down to watch and listen to me, instead you'll walk and listen to me. Your walking routine will pass by so quickly you won't even feel like you did it.

Further, every day is a different coaching audio, so you'll be looking forward to listening to new content.

My exercise routines may be the same everyday, but the audio is different every day.

This keeps it interesting for, not only the ADHD brain who gets bored easily, but anyone for that matter. And is more likely to keep you consistently showing up. If you show up for 13 weeks, those routines will become ingrained habits and you are set for life.

Initially, you’ll follow the structured routines exactly as provided, since the program is carefully designed to give you fast results while forming new habits. After the 13 weeks, you’ll be equipped to adapt routines to suit your lifestyle and preferences like swapping dumbbell workouts for yoga or adjusting your meal-prepping routine.

However, I completely understand that jumping into every routine from day one can feel overwhelming when you're creating a new lifestyle. That’s why the program is structured to offer flexibility while still ensuring you’re building the essential habits for success.

The routines are divided into three clearly defined levels:

Beginner: Start gently with a walking routine and meal prepping.

Intermediate: Gradually introduce dumbbell and stability exercises.

Advanced: Add facial exercises for enhanced toning and self-care.

Each day when new content unlocks, all routines will be labeled as Beginner, Intermediate, or Advanced. At a minimum, you’ll complete the Beginner routine each day. If you feel ready and want to challenge yourself, you can select and complete additional Intermediate or Advanced routines.

This flexible approach is especially encouraged in the first month while you’re adjusting to incorporating multiple routines into your daily life. If you’re not yet able to commit to everything, you can ease into it by focusing on the Beginner level while gradually adding more when you feel ready.

You’re also welcome to move between levels on a day-to-day basis. Some days you might feel up to doing a Beginner routine, or a Beginner + Intermediate routine, or a Beginner + Advanced routine—or all three (the aim of the program). The most important thing is taking consistent action in a way that feels sustainable for you.

If you find you need more time to build up to higher-level routines, you’re more than welcome to stay in the membership as long as you need until you’ve built habits you’re happy to maintain for life.

Just keep in mind that your weight loss results and rate of progress may differ depending on how consistently you follow ALL the routines. But ultimately, the goal is creating lasting habits that fit your lifestyle and needs, your Midlifestyle Fit for Purpose™.

Life happens! If you miss a day, don't go back to "catch up". Simply continue. The goal isn’t perfection. It’s consistency and building routines that last. And it's about learning to not beat yourself up. A missed day here or there is normal.

You’ll uncover your emotional eating triggers through guided daily exercises and prompts to use instant, on-demand AI coaching support to handle cravings as they happen. By regulating your nervous system in real-time, you’ll rewire your brain and body to break free from emotional eating patterns permanently.

Facial exercises help tone and rejuvenate the muscles in your face, enhancing your overall appearance and giving you a natural lift. It’s part of the holistic approach of The Midlifestyle Method to help you feel confident inside and out.

No gym is necessary. You’ll need a set of dumbbells (1kg, 1.5kg, 2kg to start with, and then add 2.5kg, 3kg and 3.5kg as you get stronger), and a comfortable space for stability and stretching. The goal is simplicity, no complicated setups or expensive equipment required. Dumbbells are relatively inexpensive.

The meal approach in this program is based on a Whole Foods, Clean Eating diet, focussing primarily on natural, minimally processed, nutrient-dense foods. You’ll roast a variety of fresh vegetables with simple seasoning and a drizzle of healthy oil, bake or prepare proteins, and combine them with carbs, fruits, and fibre-rich ingredients. This approach provides balanced nutrition, keeps you full, and eliminates hunger by emphasising high-volume foods that are naturally lower in calories. Eating this way simplifies meal prep, supports healthy weight loss, and helps you effortlessly tune into your body's natural hunger signals.

Absolutely not. We ditch complicated rules, calorie counting, fasting, or deprivation. Instead, you'll start with portion sizing to learn intuitive eating cues, balanced meals, and habits that simplify eating, removing decision fatigue and making healthy choices effortless. If you still find you're hungry, you can eat four meals that day. However, I'm confident that you will rarely (if ever) want to eat four meals a day.

You’re fully supported with weekly live coaching sessions where you can ask questions, and get them answered. Additionally, the community forum and real-time AI coaching give you 24/7 support when you need immediate help.

You’ll have access to the program materials and video routines for the duration of the program (13 weeks), and if you decide to continue to do another round, your access remains the same.

You’ll see and feel changes from Week 1, including increased satisfaction with food, improved energy, better mood, and visible progress on your body measurements. Each week builds on the last, so your momentum and results continually accelerate.

Based on my own experience when I lost my initial 34kg, if you follow my daily routines and are consistent with sticking with it you can expect to drop 2-3 dress sizes (approx. 9-15 kg), heal or experience reduced emotional eating, increased strength and stability, and visible physical transformation. More importantly, you’ll have built habits, routines, and mindsets that continue to improve your life long after the program ends.

When you lose approximately 15 kg (around 33 pounds) through regular strength training and walking over a 13-week period, you'll typically drop around 2 to 3 dress sizes.

A good rule of thumb is that, on average, women lose approximately one dress size for every 4-6 kg (around 9–13 pounds) of weight loss. However, this can vary a fair bit based on factors like body composition, fat distribution, muscle mass gain, and your starting point.

If you’re doing daily strength workouts (alternating upper and lower body with dumbbells) and daily walking, you're likely to experience changes that go beyond simply losing fat. You'll also build lean muscle mass and improve your overall body composition.

Let’s say you start at around 90 kg (198 pounds) wearing an Australian/UK dress size of around 18 (or US size 14). Over 13 weeks, consistently doing your workouts (15-minute dumbbell routines daily alternating between upper and lower body) and a daily 45-60 minute walk, you lose about 15 kg. By the end of 13 weeks:

  • Your weight is around 75 kg (165 pounds).
  • Your new dress size would likely be about an Australian/UK 14 (US size 10), a drop of about 2 dress sizes.
  • In some cases, due to significant body composition changes (lean muscle gains and substantial fat loss), you might even drop into an Australian/UK 12 (US 8), 3 dress sizes smaller.

Things to take note of are:

  • Body Shape & Fat Distribution: Women who carry weight around their waist, hips, or thighs tend to notice dress size changes faster as these areas slim down significantly.
  • Consistency & Nutrition: Consistently following your routine and maintaining balanced eating habits directly influences your progress.
  • Starting Point: Women starting at larger sizes may initially lose dress sizes more quickly, while those closer to goal weight may experience slower reductions.

So, on average, with the  Midlifestyle Method Intermediate routine (15 minutes daily dumbbell strength workouts alternating upper/lower body, plus 45-60 minute daily walks) leading to a loss of up to 15kg over 13 weeks, you could realistically expect a drop of about 2-3 dress sizes.

You can pay monthly. When you sign up, you’ll pay an initial fee which covers your joining fee plus your first month's membership. After that, you'll be billed monthly. You can cancel anytime, however, please note there are no refunds on fees already paid.

The program officially kicks off on 1 May, but you can join at any time. Although it's structured as a 13-week experience to give you a clear idea of the transformation you can achieve in that timeframe, you're welcome to stay as long as you wish. Especially if you have more weight to lose, habits to reinforce, or ongoing support to maintain. You decide when you’ve reached your goals.

All you need is internet access, a smartphone, tablet, or computer. The content is delivered via daily videos hosted on our online platform, easy to navigate, with no tech expertise required.

Content is drip-fed daily. Each morning, a new video session automatically unlocks, containing your complete routine whether it be Beginner, Intermediate, or Advanced. Just choose which level you want to do, press play and follow along.

Yes, you’ll join our private community forum where you’ll connect with others on the same journey. Share experiences, celebrate successes, ask questions, and stay motivated every step of the way.

Fadila wearing pink shirt with chin resting on back of hand and other arm holding elbow

Join the Waitlist!

Get notified of exclusive early-bird pricing and access to my 13-week program—The Midlifestyle Method: A Real-Time, Do-It-With-Me Weight Loss Journey. 

We launch on 15 April 2025.